Mimi: Personalized Gifts & Embroidery
A fast, carefully optimized storefront for a one-woman embroidery studio. Built so customers scrolling on their phones find it, and so AI shopping assistants can read it.
Visit live site- Client
- MIMI obrt
- Timeline
- 3 weeks
- Year
- 2026
- Services
- Web Design, Development, Technical SEO
Overview
Scope
- Responsive website
- On-page & technical SEO
- Structured data
- Performance optimisation
- Product gallery
MIMI is a Croatian craft business run by Marija Kokić. She does custom machine embroidery on clothing and household textiles, plus personalized gifts for births, baptisms and weddings, all sewn to order in a small home workshop. Her website had one job: carry that handmade quality over to the screen and beat the templated marketplace shops on speed and findability.
The challenge
Most of MIMI’s visitors land straight on a product page from a search result or a shared link, usually on a phone. They decide within seconds whether this is a maker they can trust with a christening gift, and a slow image or a jumpy layout costs a real order. There was a second audience to think about too. AI shopping assistants and agentic browsers are starting to do the browsing for people, so the site had to be readable to them as well.
How I approached it
Product-led design
The interface borrows MIMI’s own palette of warm cream and thread brown. We designed for phones first and kept the layout quiet, so the embroidery itself does the selling.
Built for speed
A lean React front end on Cloudflare, WebP images compressed hard, and as little JavaScript as we could get away with. The site stays quick on the mid-range phones her customers actually use.
SEO from the first commit
Clean metadata, semantic markup, structured data and a complete sitemap went in with the first commit. Search engines can index and rank every product page without tripping over anything.
Ready for agentic browsing
We checked the site against how AI agents and shopping assistants actually parse pages: clean semantic HTML, working accessibility, content that crawls well. When someone asks an assistant for a personalized baptism gift, MIMI is a site it can read and recommend.
The results
The build scored a clean sweep in Lighthouse. Customers, search engines and AI agents all get the same fast, readable site.
Performance, Accessibility, Best Practices & SEO (mobile)
Performance, Accessibility, Best Practices & SEO (desktop)
Agentic browsing readiness score
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